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Servixus NG · ESCROWED
Discovery Worksheet
Rev. 23 Jun 2026
Landing Pages · Copy & Positioning

Before we
write a word.

Eleven business questions that decide what goes on the public site. Copy lives or dies on positioning, not adjectives — so fill this in honestly. Where a number isn't true yet, leave it blank and we'll use a placeholder.

How to use this

Tick the options that fit and write into the open fields. Sections 1–2 shape the headline & hero, section 3 shapes the proof & trust blocks, section 4 shapes the For-Artisans page. There are no wrong answers — only the true ones.

01

Audience & pain

Shapes the headline
Q1

Who is the landing page really for?

Copy tone & proof change a lot depending on this.

Q2

What's the #1 pain you're solving?

The headline will hammer these.

↳ Pick up to 2
Q3

What's the ONE thing competitors can't claim?

Your wedge. Everything else on the page supports this.

Q4

Who do customers use today instead of you?

e.g. word-of-mouth, WhatsApp groups, a specific app, "the guy my neighbour knows". Frames the "vs." story.

02

Proof & business

Shapes trust blocks
Q5

What real numbers / proof can we use?

Jobs completed, # artisans, cities live, avg response time, refund rate, funding/backers, press. Give what's TRUE — placeholders otherwise.

Q6

Where are you actually live right now?

Q7

How does Servixus make money?

Affects how we phrase the "free / no hidden fee" trust copy.

Q8

What's the #1 action a visitor should take?

The primary CTA. Everything else is secondary.

03

Voice & objections

Shapes tone
Q9

Brand voice for the copy?

I'll write everything to this register.

Q10

What makes people hesitate to trust a new platform?

The fear we must kill on the page. e.g. "what if no artisan responds", "is my money really safe", "sounds too good".

Q11

On the "For Artisans" page — what hooks them?

The recruitment promise.

+

Anything else we should know?

Competitor pages you admire, words to avoid, must-have phrases, legal lines.

Next step

Hand it back — we start drafting.

Your answers go straight to the Servixus inbox.

Sent. Thank you.

Your responses are on their way to the Servixus team. We'll start drafting from here.